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You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

Training & Events

Practical Guide to Fair Housing- 3 hrs CE

Jun 14, 2019   9:00 AM - 12:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

Core Law- 3 hrs CE

Jun 19, 2019   1:00 PM - 4:00 PM

272 E Main St, New Albany OH 43054

Open House & Showing Techniques- 3 hrs CE

Jun 25, 2019   1:00 PM - 4:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

 

Success Stories

I'm proud to be a part of a company that exudes leadership and excellence within the community.  This industry is always evolving and I feel fortunate that Cutler Real Estate delivers the tools and technology I need to keep my business ahead ofthe curve.  

Chad Milligan
Cutler Real Estate, North Canton Office

As a Real Estate agent with 15 year of experience, initially I was attracted to Cutler Real Estate by their compensation plans, I didn't expect to fall in love with the company.  Cutler Real Estate is powered by a collaborative team that even though is separated into many offices, I can expect to walk into any one of the offices and receive the greatest care and support from every single individual; from the owners, the mahagers, the agents and the administration in general.  The culture here is contagious, we are all happy, enthusiastic and dedicated professionals - which has me looking foreward to many more prosperous years to come!

Christine Spurr
Cutler Real Estate, Canton Office

I found that Cutler Real Estate didn’t TELL me about their culture, they showed me. It was obvious to me that this company is Realtor centered, therefore client-based. Cutler strives for more than customer satisfaction…building relationships and remaining devoted to clients; that resonates with me. I have been able to grow my business exponentially because of the progressive approach Cutler takes with technology-offering realtors like me a variety of innovative tools. I love that I have access to these tools, but also to a reliably consistent administration team and to an AMAZING in house marketing department for more support. You can’t ask for a better company!

Debbie Pickens, Top Producer
Cutler Real Estate, North Canton

I had a little role reversal becoming the student - after spending 35 years as an educator and it was somewhat nerve-wracking until I met Jim Camp, one of the owners of Cutler Real Estate.  He took me right in just like I was a relative coming over for Thanksgiving dinner.  I can't put into works how much I cherish the relationships I have built with my Cutler family!  Every single person here has graciously helped me and now after eight years with the company, I take great pride and pleasure in helping the Cutler family too.  

Kathy Forshione, President's Sales Club Recipient
Cutler Real Estate, Fairlawn Office

To me, Cutler is HOME. There's a feeling of family and the welcoming and very helpful staff and management never fail- days, nights, weekends. The training and free CE is endless. I am glad I found my "forever home". 

Joan Thompson, Dublin Office
Cutler Real Estate

"I recently got to visit with the real estate team at Cutler Real Estate and I want you to know how proud of them I was. I was proud of the agents' dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or a very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."

Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
Keeping Current Matters

When an opportunity arises that helps take your career to the next level, then you must act. Cutler Real Estate is a member of the by-invitation-only organizations, Leading Real Estate Companies of the World and Luxury Portfolio. Cutler also has their own in-house marketing department, comprised of full-time professionals-- Think of Cutler as a marketing firm that happens to market and sell real estate.

Michael McCoy, German Village Office
Cutler Real Estate

I chose Cutler Real Estate because we were impressed with the business plan, and the help with our personal brand marketing is unmatched.

Amy Conley, Conley & Partners
Cutler Real Estate

My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.

Mary-Margaret Evans, Multi-Million dollar Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate