Free Reports

5 Tips to Getting your Listings Sold

1. It’s a Listening Presentation not a Listing Presentation!
Leave your ego at the door and don’t tell the seller what you think is important, ask THEM what is important. Then, focus your listing presentation on their wants and needs.

2. Don’t Fall into the Pricing Trap!
The moment you set the price for a listing, you will be a hostage to that during the term of the listing.  Provided the seller with the market data and allow them to determine where they want to start the pricing.  Have an agreement to review the marketplace on a consistent basis and adjust the price according to the competition and activity.

3. The Numbers don’t Lie!
Keep abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide the seller while marketing their property.  You and the seller don’t determine the outcome, the market does.  Consistently provide the seller with detailed market data.

4. Service the Listing!
Have you ever taken a listing, walked out the door, and become a secret agent?  One of the biggest complaints that sellers have is the lack of communication that takes place between them and their agent.  One of the most critical parts of the listing presentation is establishing an expectation and agreement around communication and the frequency of that communication.  Their goal is to sell the home and your responsibility is to communicate what you are doing to make that happen and what they need to do to support that.

5. What’s the Feedback?
The seller doesn’t determine what their home will sell for and neither do you, the market does.  The market is defined by the buyer that makes a buying decision based on what is available.  Speaking with buyer’s agents that are showing your listings will help guide you and the seller in the strategy you must use to get the home sold.

Training & Events

Practical Guide to Fair Housing- 3 hrs CE

Jun 14, 2019   9:00 AM - 12:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

Core Law- 3 hrs CE

Jun 19, 2019   1:00 PM - 4:00 PM

272 E Main St, New Albany OH 43054

Open House & Showing Techniques- 3 hrs CE

Jun 25, 2019   1:00 PM - 4:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

 

Success Stories

I'm proud to be a part of a company that exudes leadership and excellence within the community.  This industry is always evolving and I feel fortunate that Cutler Real Estate delivers the tools and technology I need to keep my business ahead ofthe curve.  

Chad Milligan
Cutler Real Estate, North Canton Office

As a Real Estate agent with 15 year of experience, initially I was attracted to Cutler Real Estate by their compensation plans, I didn't expect to fall in love with the company.  Cutler Real Estate is powered by a collaborative team that even though is separated into many offices, I can expect to walk into any one of the offices and receive the greatest care and support from every single individual; from the owners, the mahagers, the agents and the administration in general.  The culture here is contagious, we are all happy, enthusiastic and dedicated professionals - which has me looking foreward to many more prosperous years to come!

Christine Spurr
Cutler Real Estate, Canton Office

I found that Cutler Real Estate didn’t TELL me about their culture, they showed me. It was obvious to me that this company is Realtor centered, therefore client-based. Cutler strives for more than customer satisfaction…building relationships and remaining devoted to clients; that resonates with me. I have been able to grow my business exponentially because of the progressive approach Cutler takes with technology-offering realtors like me a variety of innovative tools. I love that I have access to these tools, but also to a reliably consistent administration team and to an AMAZING in house marketing department for more support. You can’t ask for a better company!

Debbie Pickens, Top Producer
Cutler Real Estate, North Canton

I had a little role reversal becoming the student - after spending 35 years as an educator and it was somewhat nerve-wracking until I met Jim Camp, one of the owners of Cutler Real Estate.  He took me right in just like I was a relative coming over for Thanksgiving dinner.  I can't put into works how much I cherish the relationships I have built with my Cutler family!  Every single person here has graciously helped me and now after eight years with the company, I take great pride and pleasure in helping the Cutler family too.  

Kathy Forshione, President's Sales Club Recipient
Cutler Real Estate, Fairlawn Office

To me, Cutler is HOME. There's a feeling of family and the welcoming and very helpful staff and management never fail- days, nights, weekends. The training and free CE is endless. I am glad I found my "forever home". 

Joan Thompson, Dublin Office
Cutler Real Estate

"I recently got to visit with the real estate team at Cutler Real Estate and I want you to know how proud of them I was. I was proud of the agents' dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or a very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."

Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
Keeping Current Matters

When an opportunity arises that helps take your career to the next level, then you must act. Cutler Real Estate is a member of the by-invitation-only organizations, Leading Real Estate Companies of the World and Luxury Portfolio. Cutler also has their own in-house marketing department, comprised of full-time professionals-- Think of Cutler as a marketing firm that happens to market and sell real estate.

Michael McCoy, German Village Office
Cutler Real Estate

I chose Cutler Real Estate because we were impressed with the business plan, and the help with our personal brand marketing is unmatched.

Amy Conley, Conley & Partners
Cutler Real Estate

My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.

Mary-Margaret Evans, Multi-Million dollar Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate