Training & Coaching Center

Farming Strategies


Are you getting results with direct mail?  Do you have a direct mail strategy?

Offline marketing is just as critical as your online marketing, but only productive when done correctly.  Specifically, farming can be a great revenue piece to your business.  Here are the steps to creating a productive farming strategy:

  • Pick a neighborhood with high turnover
  • Pick a neighborhood that is not dominated by one agent or one company
  • Mail postcards once a month!
  • Design your postcards with community information and market statistics
  • Have a call to action on each postcard.  An offering of something valuable for free
  • Every time there is a new listing in the neighborhood, preview it
  • Personally visit every FSBO in the neighborhood
  • Contact every Expired Listing in your farm if permitted in your market
  • Hold open houses consistently when you get a listing in your farm
  • Hold another agent’s listing open in your farm if they will allow it and you don’t have any listings

Farming is a system that requires consistency.  If you would like to get a productive farming system in place, call me today.

See Other Topics to Become The Expert:
Business Planning
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Productive Open House
Increase your Listing Inventory

 

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Training & Events

Mortgage Myth Busters Lunch & Learn at Homeside

Nov 19, 2018   10:00 AM - 1:00 PM

Homeside Financial- 7775 Walton Pkwy, Floor 4 New Albany OH 43054

Fair Housing- 3 hrs CE

Nov 28, 2018   1:00 PM - 4:00 PM

3380 Tremont Road, Suite 210 Upper Arlington OH 43221

The Cutler Experience- All Agents New to Cutler

Dec 10, 2018   9:00 AM - 12:00 PM

3380 Tremont Road, Suite 210 Upper Arlington OH 43221

 

Success Stories

"When I started my real estate career, I interviewed several different brokers. I quickly realized that Cutler had the best technology, which was something I wanted to focus on to grow my real estate business. I have only worked for Cutler and in my first year with the help of my manager/coach, Cutler`s technology, and company generated leads, I have closed over 20 real estate transactions!"

Kathy Forshione, Rookie Realtor
Cutler Real Estate

"The support given to us Realtor`s from the corporate level and local office level is unmatched. The really WANT you to be successful and help you do that."

Mike McClure, Top Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate
My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.
Mary Margaret-Evans, Multi-Million dollar Producer
Cutler Real Estate
"I recently got to visit with the real estate team at Cutler Real estate and I want you to know how proud of them I was. I was proud of the agents dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."
Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
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