Training & Coaching Center

Increase your Listing Inventory


What are the differences between working with buyers and working with sellers?

  1. When you have a listing, everyone in the area knows you are selling the house because they see your sign.  When you are working with buyers, very few people know.
  2. When you are working with buyers you are working for all the agents in the area to sell their listings.  When you are working with sellers all the agents are working for you to sell your listings.
  3. Buyers take more time and sellers take less time.
  4. Listings generate sign calls.
  5. You can be out of town and sell a listing.  With buyer’s, you have to be there to make a sale.

To get more listings, you obviously have to do more prospecting. We will assume that you are prospecting on a consistent basis, but need support with your listing presentation.
Here are the key strategies to convert more listing presentations.

  1. Be the best marketer with great marketing skills, negotiation skills and home staging skills.
  2. Stop doing listing presentations and start doing listening presentations.
  3. Don’t tell the seller how you work, ask them what they expect you to do to get their home sold.
  4. Verbalize your value proposition based on their expectations.
  5. Don’t sell, serve.  Be truthful and committed to what you do to get homes sold and let them know what you don’t do and why, especially if it’s something they feel is important.  You need to be sure that you’re on the same page.
  6. Don’t set the price, let the seller set the price.
  7. Have a complete marketing plan that is inclusive of what you will do and when.
  8. Have a scheduled time that you will communicate progress consistently.
  9. Don’t talk commission until they have agreed to market their property with you.
When was the last time you role-played your listing presentation?  Are there areas of your listing presentation that you would like to improve?  Do you have a pricing strategy that gets listings priced right? call me today and I would be happy to support you with your listing presentation.

See Other Topics to Become The Expert:
Business Planning
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Farming Strategies
Productive Open House

 

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Training & Events

Mortgage Myth Busters Lunch & Learn at Homeside

Nov 19, 2018   10:00 AM - 1:00 PM

Homeside Financial- 7775 Walton Pkwy, Floor 4 New Albany OH 43054

Fair Housing- 3 hrs CE

Nov 28, 2018   1:00 PM - 4:00 PM

3380 Tremont Road, Suite 210 Upper Arlington OH 43221

The Cutler Experience- All Agents New to Cutler

Dec 10, 2018   9:00 AM - 12:00 PM

3380 Tremont Road, Suite 210 Upper Arlington OH 43221

 

Success Stories

"When I started my real estate career, I interviewed several different brokers. I quickly realized that Cutler had the best technology, which was something I wanted to focus on to grow my real estate business. I have only worked for Cutler and in my first year with the help of my manager/coach, Cutler`s technology, and company generated leads, I have closed over 20 real estate transactions!"

Kathy Forshione, Rookie Realtor
Cutler Real Estate

"The support given to us Realtor`s from the corporate level and local office level is unmatched. The really WANT you to be successful and help you do that."

Mike McClure, Top Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate
My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.
Mary Margaret-Evans, Multi-Million dollar Producer
Cutler Real Estate
"I recently got to visit with the real estate team at Cutler Real estate and I want you to know how proud of them I was. I was proud of the agents dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."
Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
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