Training & Coaching Center

Increase your Listing Inventory


What are the differences between working with buyers and working with sellers?

  1. When you have a listing, everyone in the area knows you are selling the house because they see your sign.  When you are working with buyers, very few people know.
  2. When you are working with buyers you are working for all the agents in the area to sell their listings.  When you are working with sellers all the agents are working for you to sell your listings.
  3. Buyers take more time and sellers take less time.
  4. Listings generate sign calls.
  5. You can be out of town and sell a listing.  With buyer’s, you have to be there to make a sale.

To get more listings, you obviously have to do more prospecting. We will assume that you are prospecting on a consistent basis, but need support with your listing presentation.
Here are the key strategies to convert more listing presentations.

  1. Be the best marketer with great marketing skills, negotiation skills and home staging skills.
  2. Stop doing listing presentations and start doing listening presentations.
  3. Don’t tell the seller how you work, ask them what they expect you to do to get their home sold.
  4. Verbalize your value proposition based on their expectations.
  5. Don’t sell, serve.  Be truthful and committed to what you do to get homes sold and let them know what you don’t do and why, especially if it’s something they feel is important.  You need to be sure that you’re on the same page.
  6. Don’t set the price, let the seller set the price.
  7. Have a complete marketing plan that is inclusive of what you will do and when.
  8. Have a scheduled time that you will communicate progress consistently.
  9. Don’t talk commission until they have agreed to market their property with you.
When was the last time you role-played your listing presentation?  Are there areas of your listing presentation that you would like to improve?  Do you have a pricing strategy that gets listings priced right? call me today and I would be happy to support you with your listing presentation.

 

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We understand that your interest in exploring a career with Cutler Real Estate should remain private and confidential. After submitting your information, you will be contacted by our Recruiting Associate who will answer any questions and coordinate a priority interview with you.
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Training & Events

Date Change- Buyer Representation: Multiple Offer Workshop- 2 hrs CE

Apr 23, 2019   1:00 PM - 3:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

The Listing Process- 2 hrs CE

Apr 30, 2019   1:00 PM - 3:00 PM

272 E Main St, New Albany OH 43054

Dotloop with Patrick Brossart: What's New & Best Practices

May 2, 2019   9:30 AM - 3:00 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

Mastering the Request to Remedy Process

May 9, 2019   10:00 AM - 11:00 AM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

The Cutler Experience- All Agents New to Cutler- Mon 5/13 - Fri 5/17 Now For CE Credit!

May 13, 2019   8:30 AM - 12:30 PM

7240 Muirfield Drive; Suite 100 Dublin OH 43017

 

Success Stories

I'm proud to be a part of a company that exudes leadership and excellence within the community.  This industry is always evolving and I feel fortunate that Cutler Real Estate delivers the tools and technology I need to keep my business ahead ofthe curve.  

Chad Milligan
Cutler Real Estate, North Canton Office

As a Real Estate agent with 15 year of experience, initially I was attracted to Cutler Real Estate by their compensation plans, I didn't expect to fall in love with the company.  Cutler Real Estate is powered by a collaborative team that even though is separated into many offices, I can expect to walk into any one of the offices and receive the greatest care and support from every single individual; from the owners, the mahagers, the agents and the administration in general.  The culture here is contagious, we are all happy, enthusiastic and dedicated professionals - which has me looking foreward to many more prosperous years to come!

Christine Spurr
Cutler Real Estate, Canton Office

I found that Cutler Real Estate didn’t TELL me about their culture, they showed me. It was obvious to me that this company is Realtor centered, therefore client-based. Cutler strives for more than customer satisfaction…building relationships and remaining devoted to clients; that resonates with me. I have been able to grow my business exponentially because of the progressive approach Cutler takes with technology-offering realtors like me a variety of innovative tools. I love that I have access to these tools, but also to a reliably consistent administration team and to an AMAZING in house marketing department for more support. You can’t ask for a better company!

Debbie Pickens, Top Producer
Cutler Real Estate, North Canton

I had a little role reversal becoming the student - after spending 35 years as an educator and it was somewhat nerve-wracking until I met Jim Camp, one of the owners of Cutler Real Estate.  He took me right in just like I was a relative coming over for Thanksgiving dinner.  I can't put into works how much I cherish the relationships I have built with my Cutler family!  Every single person here has graciously helped me and now after eight years with the company, I take great pride and pleasure in helping the Cutler family too.  

Kathy Forshione, President's Sales Club Recipient
Cutler Real Estate, Fairlawn Office

To me, Cutler is HOME. There's a feeling of family and the welcoming and very helpful staff and management never fail- days, nights, weekends. The training and free CE is endless. I am glad I found my "forever home". 

Joan Thompson, Dublin Office
Cutler Real Estate

"I recently got to visit with the real estate team at Cutler Real Estate and I want you to know how proud of them I was. I was proud of the agents' dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or a very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."

Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
Keeping Current Matters

When an opportunity arises that helps take your career to the next level, then you must act. Cutler Real Estate is a member of the by-invitation-only organizations, Leading Real Estate Companies of the World and Luxury Portfolio. Cutler also has their own in-house marketing department, comprised of full-time professionals-- Think of Cutler as a marketing firm that happens to market and sell real estate.

Michael McCoy, German Village Office
Cutler Real Estate

I chose Cutler Real Estate because we were impressed with the business plan, and the help with our personal brand marketing is unmatched.

Amy Conley, Conley & Partners
Cutler Real Estate

My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.

Mary-Margaret Evans, Multi-Million dollar Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate