Free Reports

Building your Real Estate Sales Team

1. Are you managing people or are you managing a system that manages people?
The number one challenge real estate agents have is “time starvation” due to the simple fact they are trying to do everything vs. delegating non-revenue producing activities to someone else. Why systems? You are able to stop reacting and accomplish your specific objectives on a daily basis. You will be able to predict your results if your business is managed and measured consistently. Your capacity for growth will increase dramatically.

2. Do you have a job or are you running a business?
How much revenue are you producing on a consistent basis when you aren’t at work? This is the simple distinction between having a job and running a business. A business generates ongoing revenues regardless of whether you are there or not. With a job, you don’t show up, the revenues stop. Do you want to keep trading hours for dollars? “But my clients want to meet with and work with me”. That’s where you’re wrong. The consumer doesn’t hire you they hire the way you run your business. How are you currently running your real estate business?

3. How do you create your systems before assembling your team?
Take the time and write down every task and action that is required to run your business. Be very detailed in this step so that you don’t have questions come up after you have created your team. Now describe how each action step is to be completed, how it will be measured, and who is responsible.

4. Managing your team
This is where the real work takes place. You have been a successful salesperson for years so it should be real easy to assemble a group of people, tell them how “I do it”, they do it, and everyone’s happy, right? It doesn’t quite work that way. You must transition from salesperson to leader or manager. If you’re not a good manager you will experience high turnover which will decrease your production overnight. Here are some simple steps to follow: Have a business plan, be organized, inspire your team, and constantly be evaluating and measuring.

5. Basic activities for your real estate team
Let’s get specific with the general activities for your real estate team. Lead Generation, Qualifying, Sellers, Listing Coordination, Working with Buyers, Marketing and Advertising, Negotiating Contracts, Transaction Management, Managing your Website and Online Initiatives, Database Management, and Administrative Functions.

6. Positions required for your team

  • Transaction Manager
  • Listing Manager
  • Administrative Assistant
  • Buyer’s Agents
  • Marketing, Advertising, and Web Manager

 

See Other Free Reports:
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Why Your Online Marketing Fails and What to do About it
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training & Events

 

Success Stories

I found that Cutler Real Estate didn’t TELL me about their culture, they showed me. It was obvious to me that this company is Realtor centered, therefore client-based. Cutler strives for more than customer satisfaction…building relationships and remaining devoted to clients; that resonates with me. I have been able to grow my business exponentially because of the progressive approach Cutler takes with technology-offering realtors like me a variety of innovative tools. I love that I have access to these tools, but also to a reliably consistent administration team and to an AMAZING in house marketing department for more support. You can’t ask for a better company!

Debbie Pickens, Top Producer
Cutler Real Estate, North Canton

I had a little role reversal becoming the student - after spending 35 years as an educator and it was somewhat nerve-wracking until I met Jim Camp, one of the owners of Cutler Real Estate.  He took me right in just like I was a relative coming over for Thanksgiving dinner.  I can't put into works how much I cherish the relationships I have built with my Cutler family!  Every single person here has graciously helped me and now after eight years with the company, I take great pride and pleasure in helping the Cutler family too.  

Kathy Forshione, President's Sales Club Recipient
Cutler Real Estate, Fairlawn Office

To me, Cutler is HOME. There's a feeling of family and the welcoming and very helpful staff and management never fail- days, nights, weekends. The training and free CE is endless. I am glad I found my "forever home". 

Joan Thompson, Dublin Office
Cutler Real Estate

"I recently got to visit with the real estate team at Cutler Real Estate and I want you to know how proud of them I was. I was proud of the agents' dedication to the consumer, and I was even more impressed with how committed the senior leadership team was to those agents - providing great resources and tools. Cutler has very much dedicated themselves to their agents. Whether you are a brand new Realtor or a very experienced Realtor, Cutler Real Estate is a great place to be because they are going to make sure you have EVERYTHING you need to succeed in this current real estate market."

Steve Harney - CEO KCM BLOG, NATIONAL REAL ESTATE SPEAKER - CEO KCM BLOG
Keeping Current Matters

When an opportunity arises that helps take your career to the next level, then you must act. Cutler Real Estate is a member of the by-invitation-only organizations, Leading Real Estate Companies of the World and Luxury Portfolio. Cutler also has their own in-house marketing department, comprised of full-time professionals-- Think of Cutler as a marketing firm that happens to market and sell real estate.

Michael McCoy, German Village Office
Cutler Real Estate

I chose Cutler Real Estate because we were impressed with the business plan, and the help with our personal brand marketing is unmatched.

Amy Conley, Conley & Partners
Cutler Real Estate

My transfer to Cutler from my other brokerage was seamless! The managers and staff provided exceptional support from day one. In fact, I listed a house the evening my license transferred and sold another the next day. Since then, my business has continued to grow with the help of a wonderful support staff and the best tools in the business. I could not be happier with my decision to join Cutler Real Estate.

Mary-Margaret Evans, Multi-Million dollar Producer
Cutler Real Estate
"If you are going to marry, marry UP. Cutler was able to double my business in one of the worst real estate economies ever. At my old broker, I was trying to constantly re-invent the wheel to grow my business and never realized that Cutler had all of the tools in place already for me to grow. I could finally work ON my real estate business, not IN my business."
Dominic Fonte, Multi-Million Dollar Producer
Cutler Real Estate